Our Brand

Madeira, with subsidiaries and distribution centers worldwide, enjoys major market share in the high-end embroidery thread industry. With a company-wide dedication to superior customer service, Madeira strives daily to provide customer satisfaction through product quality, color selection, availability and service.

Mission Statement

To support our Customers' Success and Diversification in the Decorated Apparel Market by being the Leading Provider of Embroidery Thread, Consumables and other Supplies in the USA through Product Quality and Service Excellence. 


Our clients show us daily that embroidery makes it possible to create accessories that give fashion products a unique identity. As a premier international producer of high quality threads that are used for a wide range of fashion applications, Madeira’s focus is on setting trends and establishing styles in all levels of the apparel and home goods industries. By offering these industries threads that combine high quality, innovation and aesthetics, Madeira is proud to provide its clients with the tools necessary to exercise their inexhaustible creativity.


Shaping 100 Years of Fashion...
Founded in Freiburg, Germany, in 1919, Madeira has always been committed to the production of high quality embroidery threads. In 1975, the company began to shift its concentration from the domestic German market to the global marketplace.

Then in 1987, subsidiaries were set up worldwide to streamline the distribution process. Today, Madeira maintains a presence throughout the USA, Europe, Japan and key Asian markets.
The international presence proves to be a major benefit for clients, offering complete inventories, close proximity to markets, on-time shipments, access to the latest products and raw materials, and design solutions tailored to meet the needs of local markets.

Code of Conduct

Madeira is a global player in the embroidery threads industry and the choice of market leaders worldwide. This status could only be achieved by our commitment to the BEST BUSINESS ETHICS and the continuous improvement in every part of our business. Madeira treats its partners in the way Madeira would like to be treated by them. This is with fairness, integrity and mutual respect. Madeira treats everybody equally, regardless of nationality, race, sex and religion. Madeira will never use any child labor. Madeira will not employ any person below the age of 16 years. Madeira will never use any forced labor, neither prison, indentured, bonded nor otherwise. No employee of Madeira has to work for more than 45 hours per week.

For overtime, public bank holidays, holidays, etc. Madeira will at least meet the legally mandated regulations in the respective countries. Madeira compensates the employees with at least the minimum wages and does not deduct pay for any disciplinary infractions from employees. Madeira grants pregnancy or sick leave even where it is not required by the respective countries laws. For all the other benefits, Madeira provides at least all those benefits which are legally mandated in the respective country. Madeira complies with the highest standards of safety and health regulations to protect its employees. 

Production: Madeira's production processes are completely environmentally friendly.
Product: The products of Madeira are in accordance with the highest possible safety regulations and are certified as completely safe for humans.
Recycling: Whenever it is possible, whether it is required by law or not, Madeira will recycle all goods produced in an environmentally friendly way.

Click here to download our Code of Conduct.pdf


Madeira's own quality control personnel use state-of-the-art equipment to carry out tests and inspections throughout all phases of production. Such testing includes inspection and testing of raw materials, extensive lab tests before and after dyeing, tests to determine thread performance under all types of production conditions, controls to determine compliance with washing standards, as well as additional tests in compliance with DIN and ISO specifications. Find our ISO Certification here

Madeira chose to comply with the stringent production standards laid out by OEKO-TEX® Standard 100. Madeira products bearing the OEKO-TEX® Standard 100 certification make optimum use of natural resources and are produced without harming the environment, and are free from harmful substances.

Research & Development

In the high-end embroidery thread arena, product performance is a direct result of the materials used and the production technology that is employed at the point of manufacture. At Madeira, the development of high quality embroidery thread begins with the finest raw materials available and the most up-to-date dyeing methods. Researchers at Madeira understand that their goal is not only to supply thread that is visually inspiring, but to provide embroiderers with a thread that is reliable and cost-effective.

Product development at Madeira revolves around the realization that today’s high-speed computer-controlled embroidery machines demand threads that allow for trouble-free operation. In-house testing with leading embroidery machine manufacturers allows Madeira to produce embroidery threads that are suitable for flawless operation, even in difficult applications.

Madeira's Green Commitment

For nearly 100 years, Madeira has set the world standard for manufacturing and distributing embroidery thread within an ethical and eco-friendly environment. Adhering from the start to the principles of Re-think, Reduce, Re-use and Recycle, Madeira maintains its “choice of market leaders” status by taking a position of responsibility and accountability. 

At the production level

  • Raw materials are purchased only from accredited sources.
  • Sources for raw goods must hold ISO and/or Oeko-Tex certificates.
  • Dying process reduces water consumption by 60% with acquaZero® process.
  • Water that is used is purified and returned to the environment.
  • In order to reduce emissions, natural gas is used for energy.
  • Heat is recycled from other processes for the thread drying system.
  • Over 4 years, Madeira reduced energy consumption by 40%.
  • Ethical code of conduct for employees around the globe.
  • Employees are guaranteed high standards of health and safety.
  • Minimum age requirements for employees are strictly enforced.
  • Madeira exercises social responsibility through contributions.

Eco-Friendly Embroidery Supplies: Green Products from a Green Company with a Green Logo

Nearly 100 years ago, Madeira began producing embroidery thread in the heart of the Black Forest of Germany. From raw material to finished thread, the manufacturing process that Madeira put into place is intended to produce the least amount of upset to the eco-system, while producing the finest quality embroidery thread. Over the years, Madeira has set an industry standard for eco-friendly production and unconditional, responsible behavior. For additional information about Madeira's Eco-friendly production methods, click here for our Eco Brochure.

All the Madeira embroidery threads listed below are Oeko-Tex certified. Oeko-Tex is an international testing and certification system for textiles, limiting the use of certain chemicals. Our embroidery threads have been certified to meet the human-ecological requirement standard presently established for baby articles. Our embroidery threads fall within Class I and II of the Oeko-Tex classification system, and meet the new U.S. CPSIA law requirements.

Oeko-Tex Certification Standard

Certification Class I

Certification Class II

Safe for babies Safe for direct contact with skin

Madeira Eco-Friendly Embroidery Threads
Classic Rayon (Certification Class I)
Polyneon (Certification Class I)
Frosted Matt (Certification Class I)
FS Metallic (Certification Class II)
Supertwist (Certification Class II)
Burmilana (Certification Class II)
Fire Fighter (Certification Class II)

For additional information about Oeko-Tex, below are some helpful links for reference.
Oeko-Tex Classification
Oeko-Tex Limit Values

In addition to our embroidery threads, Madeira also carries eco-friendly backing in its E-Zee Backing & Topping division. Our eco-friendly backings feature near zero levels of formaldehyde to formaldehyde free, while preserving the properties critical to efficient and high-quality embroidery processes. Although formaldehyde is a naturally occurring compound in many materials, apparel and home furnishing textiles often include added formaldehyde to improve wrinkle resistance and durability.

Eco-Friendly E-Zee Backing
E-Zee Cut® 1.5 oz.
E-Zee Cut® Super Hefty Black 3.0 oz.
E-Zee Tear® Black 1.5 oz.
E-Zee Tear® 1.5 oz.
E-Zee Tear® Plus - Crisp 1.8 oz.
E-Zee Weblon No Show Black 1.0 oz.
E-Zee Weblon No Show White 1.5 oz.
E-Zee Weblon No Show Beige 1.5 oz.
E-Zee Weblon No Show Fusible 1.65 oz.